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By Kathran Martin Dont believe the scuttle butt. Presented well and to the right audience with the right follow-up systems; seminars are still an extremely effective marketing tool for financial advisors. The problem is that many advisors arent paying attention to these details. Are there advisors using seminars effectively? Yes! In fact, some of the very top advisor coaches are convincing their clients to focus more on seminar marketing in these turbulent times and these advisors are reaping large harvests from their efforts. Why use seminar marketing? Begin with the end in mind, says Steven Covey. In this case, we want to collect a group of highly-motivated, high-value clients from our seminar marketing. We want the return on investment (ROI) to be extremely attractive. We want these to run like clock work. We want our seminars to consume the least amount of our time. Does that about sum it up? The primary objective of seminars is to generate a lot of new business, not to get compliments on your teaching ability, humorous stories or the quality of the meal you serve. There are several links in this chain: we need to make sure that the audience has the potential to meet our expectation, we need to close for appointments with 50% of the attendees and we need to convert those appointments into business. How do you get a target audience? What is your target audience? A target audience is one where the audiences needs and concerns are aligned with your value proposition and service offering. For example, if your ideal client is the active, affluent senior living in Temecula California then dont expect good results from a seminar that appeals to Baby Boomers with education funding concerns. In the seminar business there are two ways to qualify attendees: first is with the right mailing list and the second is through the invitations copy. The right list means using a vendor with a large enough database of households and data points about those households to match your target audience. If your target audience is affluent seniors, then you really dont have a targeted audience. Thats simply too broad. But if your target audience were retired boat owners in the state of Texas who were married, owned their homes and were over age 62, then you would be getting closer to a target audience. How do you qualify with copy? You want certain characteristics in your audience. For instance, you might be focusing on the IRA rollover market among retirees who own their homes in central Arkansas. When you write the copy you insert phrases like, You must attend this seminar if you are planning an IRA rollover in the next 6 months. Or, If your IRA is worth less than $250,000 then you might not benefit from this workshop. How do you get qualified, targeted leads to your seminars? Once you have aligned your value proposition with your target market you are well on your way. The next task is to rent space in the mind of your target audience through drip marketing. Drip marketing is extremely effective because you send promotional pieces with clear, constant and consistent marketing messages to a targeted group over a period of time. The group begins to identify you through the pieces and you become like a jingle they just cant get out of their heads. Once youre on their mind and they make contact, you simply have to follow through with your value proposition. As you send out your promotional pieces consider putting a schedule of your seminars in them, so theres plenty of opportunities for people to make it to your presentation. The more opportunities you give them to hear what you have to offer, the better your chances of getting them to your presentation. You can market your seminars through the promotional pieces to catch your target groups attention and drive them to your event. However, the copy in these pieces must not only have the aforementioned qualifiers, but must be fresh, engaging and professional. You must communicate quickly and often how you can earn or save them more money. If you are looking for more training and education on seminar marketing then go to BuildYourMarket.com and look under the market tab. You will find highly-detailed, easy-to-use marketing strategies to build out your brand, capture market share and reach financial independence. Does your CRM just lay there? Bring it to life with BuildYourMarket.com (http://www.buildyourmarket.com/) , the original web-based brand management tool for financial advisors. This one application integrates your CRM with your website and generates four color print-on-demand newsletters and postcards. If you are a registered rep, all your marketing communication is linked to your compliance officers desktop. Reprinted with permission from the Ezine: AdvisorMarketingNews.com- “Delivering Todays Trends the Advisor Professional” (http://www.advisormarketingnews.com/) Article Source: http://EzineArticles.com/?expert=Kathran_Martin http://EzineArticles.com/?Is-Seminar-Marketing-Overdone?&id=168426 order ultram carisoprodol prescription drug ultram information on order ultram without a prescription ultram prescription

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By Tricia Bowers Taking a job out of fear and desperation will never satisfy you for very long, nor will it last all that long either, and before you know it your back to square one. As I said; a job is nothing more than “just over broke”, and who wants to live like that! I realize how desperate situations in life can be; I lived that existance for many years, fighting and struggling just to make ends meet, if I was lucky. Many of the jobs out there have little to no growth. You can’t see a future there, and for many of the JOB’s out there, you probably wouldn’t want too. You chose that position, for lack of a better word for one reason; a PAYCHEQUE. Not because you found an exilerating rush from waiting on people. or sitting at a desk and staring at three cubicle panels, or praying for the sale that would put your pay over the four hundred marker on next weeks paycheque. I know this because I did all of these things, and guess what? I got a great big “YOU’RE FIRED!” from everyone of them. Eventually, I started to figure things out. I didn’t want to hear the words “YOU’RE FIRED!” again. So who could I work for that wouldn’t fire me no matter how badly I screwed up? ME!! I am my perfect boss. Don’t get me wrong here, the road to being self employed was no picnic, but neither was the life I had before. So, I had to make a decission. “Do I want to live in fear of not performing or living up to someone elses expectations, and always wondering when I would hear the two dreaded words? Or, did I want to feel empowered, secure and confident every morning when I got out of bed and ready and eager to get to work on something that I was doing for me?” First I asked myself, “Self; what makes me unique and different from everyone else? What are my strengths and weaknesses? And what can I do that will get me excited every morning and keep me motivated to want to work so hard? Once I started to think about it, I was amazed at the answers I found. I used those answers and formed a list of all the qualities I possess. All my positive qualities on one side and all my negative qualities on the other. Once I completed my list I realized that in order for me to have any share of success with my new business, I had to also have success in my personal life. That was the scariest part of this process. I had to look at the good, the bad and the ugly. Believe me, there was alot more bad and ugly, than I ever cared to admit. But ultimately, that was the problem; I never changed my situation,because I never wanted to change myself. I didn’t want to admit that I had flaws, even though they were staring me square in the face on a daily bases. Once I narrowed down who I was and what I was dealing with, and what I wanted to do with my life, and what I wanted to do with my life, I quickly started to see major changed in myself. The positives started to out way the negatives. I made a decission to achieve the things I wanted in life, which was difficult for me, because I never stuck to any decissions I made. But I did it, and those negative character flaws, turned into positive character attributes. I was now able to make a strong confident decissions that turned my life around. I finally added value to my life, and everyone in it. Whenever I started to feel negative or defeated, I simply reminded myself of the obsticles I have overcome and was able to see a clear path to where my life was heading. I would often tell myself whenever I fell into a slump, “the only one who will hold you back is you, so stop feeling sorry for yourself and get back to doing what you love to do!” That couching always got me through the tough times and still does today. I needed to build the foundation of my life, my family and my business. I stopped living my life feeling defeated and I started living my life feeling empowered and determined. This is an excert from the book “YOU’RE FIRED!” written by author Tristan Becker, at http://www.yourefiredbooks.com. This is an powerful and inspiring book about adversity and the willingness to make changes in your life. Turning negative situations into life changing positives. This book is also available in print version at http://www.lulu.com in the self-improvement section. Tricia Bowers Article Source: http://EzineArticles.com/?expert=Tricia_Bowers http://EzineArticles.com/?Dont-Be-Defeated—Be-Empowered&id=35879 us credit card debt elimination 1490card credit debt eliminating2147 legal credit card debt elimination credit card debt procedure for credit card debt elimination debt reduction